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Core Values

Having a good reputation is paramount, and it stems from strength of character.

There is a proverb that says, “When wealth is lost, nothing is lost; when health is lost, something is lost; when character is lost, everything is lost.” We believe that our character is evidenced by our attitudes and is demonstrated by our actions. 

We advocate that each of our employees emulate the following values, and we expect that these values will shape our relationships and guide our work ethic.


We want to be people that habitually tell the truth—to ourselves and to others. We desire straight talk and accurate judgments. To be truthful is to be genuine, sincere, and transparent. We believe that truth is the foundation for trust and is something that inspires loyalty.


We believe that each individual should look out not only for his or her own interests, but also for the interests of others. We appreciate different viewpoints, as we know that each person offers qualities and ideas to be valued and admired. We strive to cultivate a practice of holding our co-workers, partners, and clients in high esteem.

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We endeavor to be fair and just in all our dealings. We believe that there is right and wrong and that it is imperative that we adhere to moral and ethical principles. Exhibiting honest, upright behavior contributes to being reliable and dependable.

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Innovation was a founding principle of Ideation—to bring new ideas, methods, and products to improve established ways of doing things. We continually push forward to apply new approaches, methods, and technologies. Having a constant goal of improvement, we make every effort to modernize and streamline processes and products—from small-scale adjustments to large-scale transformations.

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Transforming ideas into realities through technologies®