Core Values

Having a good reputation is paramount, and it stems from strength of character.

There is a proverb that says, “When wealth is lost, nothing is lost; when health is lost, something is lost; when character is lost, everything is lost.” Our character is evidenced by our attitudes and is demonstrated by our actions. We advocate that each of our employees emulate the following values, and we expect that these values will both shape our relationships and guide our work ethic.

scales of justice


We want to be people that habitually tell the truth—to ourselves and to others. Being truthful is about being genuine, sincere, and transparent. We desire straight talk and accurate judgments. We believe that truth is the foundation for trust and is something that inspires loyalty.



We believe that each individual should look out not only for his or her own interests, but also for the interests of others. We appreciate different viewpoints, as we know that each person offers valuable qualities and ideas. We strive to cultivate a practice of holding our co-workers, partners, and clients in high esteem.

Shield with a Check


We believe it is imperative that we adhere to moral and ethical principles and distinguish between right and wrong. We endeavor to be fair, just, and reasonable in all our dealings. Exhibiting honest, upright behavior reinforces our reputation for being trustworthy.

Light Bulb with an arrow circling the the bulb


Innovation was a founding principle of Ideation. We seek to innovate by bringing new ideas and applying new methods and products to solve problems. With a constant goal of improving ways to do things, we apply techniques and technologies to modernize and streamline processes and products.

Transforming Ideas Into Realities Through Technologies®